AI Insights · Timothy · July 2025
Top 5 iOS Personal Finance Apps in Europe Q2 2025: Performance Insights
Explore the performance of the leading personal finance apps on iOS in Europe during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the top personal finance budgeting and planning apps on iOS in Europe showed varied performance metrics. Here's a closer look at their trends in weekly downloads, revenue, and active users, based on data from Sensor Tower.
Splitwise saw a significant increase in both revenue and downloads throughout the quarter. Weekly revenue started at approximately $17K, peaking at $32K by the end of June. Downloads followed a similar upward trend, beginning at 46K and reaching nearly 70K. Active users also rose from 1.7M to over 2M.
Finanzguru - Konten & Verträge maintained a steady revenue stream, starting at $120K and ending at $136K. Downloads fluctuated, with the highest at 21K in the last week of June. Active users remained relatively stable, hovering around 700K to 750K.
Money manager, expense tracker experienced moderate changes. Revenue was stable, averaging around $700 weekly, while downloads varied slightly, ending at 15K. Active users showed a slight decline from 369K to 318K.
Splid – Split group bills demonstrated consistent revenue growth, reaching $1K by the end of the quarter. Downloads increased from 9.6K to 16K, and active users remained steady around 230K.
Lastly, Emma - Budget Planner Tracker saw fluctuations in revenue, starting at $3.7K and ending at $4K. Downloads varied, peaking at 17.8K in mid-June. Active users increased from 174K to 189K.
For more detailed insights and data, visit Sensor Tower's website.
